In tune with all Telemedia’s products, Telemedia magazine offers the inside track on the telemedia and media industries entwined relationship, focusing on the business opportunities and related issues.
Our publishing team has worked together since 1995 launching Voice International, Computer Telephony Europe, Call Centre Focus and COM Europe magazines to name but a few. The editor, Paul Skeldon has an unrivalled reputation for producing informed and lively editorial with a genuinely commercial focus.
Each issue ALWAYS features the latest news and insight in to the following themes
•Developing services, revenue share and technical partnerships
•Maximizing the value of page impressions, viewers, readers and customers
•Generating new revenues through enhanced content and service offerings
•Generating premium mobile traffic and build advanced customer profiles
•Leveraging the power of response as a direct marketing tool
• Making brands interactive and mobile
•Using AV and billing to defining an audience for 18+ users/services
• Assessing the impact of regulation and legislation around the world
• Tagging the latest trends and developments in services, technology, marketing, media and broadcasting
COMING UP IN THE NEXT ISSUE (Published September 08):
• TURNING CONSUMERS INTO PARTICIPANTS (SIMM. IBC and ADTECH
We take a look at how effectively the media and online industries are turning their consumers into participants and how they are being monetised. What strategies are there for turning media services (on any platform) into participation opportunities using telemedia.
• SOCIAL NETWORKING: POKING THE NEW FACE OF MARKETING (SIMM, ADTECH)
Social networking sites have cornered the market in how people interact with each other. Find out how the telemedia industry can bring all its expertise in facilitating contact to make social networking the marketing channel for the 21st Century and its role in developing and delivering media content through digital channels.
• THE NEW FACE OF MEDIA INTERACTION
With PSMS still not back in the frame (just yet), TV companies, publishers and marketers are turning to other forms of interaction. Andrew Darling takes a look at how Red Button Services are proving pivotal and how even IVR is making a welcome return.
• DATA GENERATION & PRECISION MARKETING (SIMM, ADTECH, IBC)
While interaction revenues may be down while issues with services are ironed out, such offering generate vast amounts of user data – especially through mobile and red button. Is this the real value of this data? If so what data do you collect, how do you collect it –and who owns and monetises it?
• VIDEO OPPORTUNITIES
Video on demand has much to offer both the fixed internet and IPTV services. We uncover the challenges and hurdles to getting it working and hear some of the success stories from the market.
• IPTV: What can does it offer your business?
Internet TV and video is an ideal channel for today’s rich digital media. But what does it offer the telemedia industry? Find out from some of the key players who have added IPTV to their cabal of offerings and are doing very nicely thank you.
• VIDEO CHAT – A shot in the arm for premium rate chat services
Putting chat back on the map, the moving image has much to offer chat and dating services – and the broader market. We find out what works and what doesn’t and how consumers are starting to get in to video calling.
• PRS & PRINT MEDIA
Still the love affair it once was? Are video chat services going to boost ad sales in this sector? We discover what type of advertising is delivering results and what the print media sector is doing to extend its own B2B services.
• DIRECT BILLING
The saviour of PRS across Europe in markets where you can’t use PRS! Direct billing and credit card is offering some new and exciting opportunities –even if the business model is a little unorthodox. We hear more from the masters.
• CHARITY BEGINS WITH SHORT CODES
We look at how short codes are being used in charitable campaigns and ask; can we be confident that the right people are benefiting and does it put PSMS back on track?
• WORLD INTERTAINMENT – PREVIEW
9th – 10th October, Zurich
• AD TECH – PREVIEW
24th – 25th September, London
• SIMM08 – PREVIEW
20th – 21st November, Brighton
• THE AGENDA
A summary of what the key associations and trade bodies have been putting top of their “to do” lists
• STRAND & DELIVER
The mighty John Strand takes another slug at the mobile industry – find out who’s in the firing line this quarter
PLUS all the latest news, opinion, legal views and insight you have come to know and love.
To submit ideas, articles, news and views email the editor at paul@telemediamagazine.com
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